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StartupDaily

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‘It prevents startups from closing a deal’: the compliance ‘blockers’ that slow founders building a unicorn

  • Compliance certifications such as ISO and SOC 2 are essential for startups looking to work with larger, government and heavyweight clients with tight data protocols and not having these in place can prevent startups from closing a deal. 
  • The compliance process, as it moves very slowly and can often spend anywhere between six to 24 months which can stop the growth of a startup.
  • Automated compliance platforms like Vanta can help in reducing the certification timeline from 24 months to anywhere between one to six months.
  • Founded in San Francisco in 2018, Vanta has attracted over 8,000 companies to use its services including Atlassian, Quora and ZoomInfo.
  • There are two key factors that benefit startups playing a long game: integrations into a single platform and continuous compliance.
  • Vanta’s API accommodates more than 360 integrations with everything from AWS to Xero, and notifications can be sent to startups immediately when they’re out of compliance.
  • Through an automation system called Gen AI, Vanta can automatically answer all the questions in a security questionnaire and utilize compliance documents as the source of truth.
  • When global sales and marketing platform ZoomInfo implemented Vanta’s security questionnaire automation and trust center, they reduced the amount of questions they had to answer manually by around 90%.
  • Vanta is Sequoia Capital-backed and raised $150m in series C funding in 2024, giving it a $2.45bn valuation.
  • Startups looking for these certifications and compliance measures can use Vanta to stay ahead of the game.

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