Mobile developers can now link players directly to web shops from their games, allowing for easy web-based purchases.
The U.S. District Court decision in Epic Games v. Apple on April 30, 2025, mandates that Apple must allow mobile developers to direct users to alternative payment methods outside the App Store, enabling new revenue opportunities.
This ruling gives developers control over their purchasing experience, allowing promotions of web shops within games and direct links for U.S. players to make purchases without Apple's previous restrictions or commissions.
Guidelines for maximizing profit include adding visible access to web shops in games, creating personalized web-only offers, and updating offers regularly to align with game activity. Expanding payment methods beyond Apple Pay can further enhance monetization.