<ul><li>The Jobs to be Done (JTBD) framework focuses on understanding the outcomes users want to achieve with a product or service.</li><li>The framework helps identify the jobs that customers may not be able to articulate or may have multiple needs for.</li><li>By asking relevant questions, such as specific challenges, desired solutions, and the importance of overcoming those challenges, the framework aims to uncover user needs and tailor products accordingly.</li><li>Implementing the JTBD framework can lead to a more successful product and the identification of underserved or overserved needs.</li></ul>

Jobs to be done framework: understanding customer needs in new product development

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