Kantar's BrandZ report for 2025 named Apple as the world's most valuable brand, valued at $1.29 trillion with a 28% year-on-year growth.
Apple has remained the top brand for three consecutive years and is the first to exceed a $1 billion brand value, with Google and Microsoft following closely behind in the top three.
The top five most valuable brands also include Amazon and Nvidia, with notable risers in brand value being Huawei, Xiaomi, and Instagram.
Kantar's report states that the global top 100 brands are currently valued at a combined $10.7 billion, with Airtel being the fastest-growing telecom brand and OpenAI's ChatGPT making the highest new entry in the rankings at #60.