<ul><li>Keurig Dr Pepper (KDP) acquires Ghost to expand into high-growth segments like energy drinks.</li><li>Coca-Cola reports 9% increase in organic revenue and focuses on AI-powered personalized ads.</li><li>KDP aims to control risks and actively respond to changing consumer preferences.</li><li>Coca-Cola prioritizes affordability, local market needs, and digital transformation for growth.</li></ul>

KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies

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