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Keywords acquires co-development studio Certain Affinity

  • Keywords Studios plans to acquire Certain Affinity, a game co-development studio known for its work on games such as Halo, Hogwarts Legacy, and Call of Duty.
  • Certain Affinity's CEO and founder, Max Hoberman, and his management team will continue to lead the company post-acquisition.
  • The acquisition will expand Keywords Studios' presence in the US and Canada and strengthen its Create division.
  • This acquisition comes at a challenging time for the games industry, providing stability and a supportive home for Certain Affinity's team.

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