Analytics company Kissmetrics Holding Inc. has acquired Sandstorm Media Inc., creators of the Sandstorm Analytics platform, to build a new division called Kissmetrics Gaming.
Sandstorm founder and CEO Steve McGarry orchestrated the deal and will step down as CEO of Kissmetrics following the transition.
Evan Sforzo, the former Kissmetrics VP of Sales, will take over as CEO of Kissmetrics Holding Inc.
Kissmetrics for Gaming will focus on providing data-driven insights tailored to the gaming industry.