Klarna, the Buy Now Pay Later app, is launching its mobile phone plan in the US through its app offering a $40 per month plan with unlimited 5G data, talk, text, no activation/cancellation fees, and instant eSIM activation on AT&T's network.
The plan aims to entice Klarna's 25 million US app users and address the perception that switching phone plans is difficult by providing transparent pricing, flexible contracts, and a smooth set-up experience.
Klarna plans to expand to the UK and Germany soon and introduce premium plans in the US later this year.
Klarna will offer unlimited 5G data, talk and text for $40 per month with no additional fees for activation or cancellation.
The mobile phone plan can be accessed directly through the Klarna app with instant eSIM activation and the ability to keep or get a new phone number.
Klarna believes it can disrupt the telecom industry by providing plans without hidden fees, flexible contracts, and easy setup.
The company has 25 million users in the US and hopes many will consider switching to its mobile phone plan.
Klarna will use AT&T's network for its mobile phone service.
The US launch is followed by plans to expand to the UK and Germany before entering other markets later this year.
Klarna plans to introduce premium plans in the US as part of its expansion.
Klarna's mobile phone service in the US is targeted at offering a smooth customer experience with transparent pricing and user-friendly options.
Klarna's research highlights that switching phone plans is perceived as difficult by half of Americans.
Klarna's US mobile phone plan rollout will be followed by expansions to the UK and Germany prior to entering additional markets later in the year.
The company aims to revolutionize the telecom industry with its transparent pricing, contract flexibility, and streamlined setup process.