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Klarna launches a US carrier, will expand to the UK and Germany soon

  • Klarna, the Buy Now Pay Later app, is launching its mobile phone plan in the US through its app offering a $40 per month plan with unlimited 5G data, talk, text, no activation/cancellation fees, and instant eSIM activation on AT&T's network.
  • The plan aims to entice Klarna's 25 million US app users and address the perception that switching phone plans is difficult by providing transparent pricing, flexible contracts, and a smooth set-up experience.
  • Klarna plans to expand to the UK and Germany soon and introduce premium plans in the US later this year.
  • Klarna will offer unlimited 5G data, talk and text for $40 per month with no additional fees for activation or cancellation.
  • The mobile phone plan can be accessed directly through the Klarna app with instant eSIM activation and the ability to keep or get a new phone number.
  • Klarna believes it can disrupt the telecom industry by providing plans without hidden fees, flexible contracts, and easy setup.
  • The company has 25 million users in the US and hopes many will consider switching to its mobile phone plan.
  • Klarna will use AT&T's network for its mobile phone service.
  • The US launch is followed by plans to expand to the UK and Germany before entering other markets later this year.
  • Klarna plans to introduce premium plans in the US as part of its expansion.
  • Klarna's mobile phone service in the US is targeted at offering a smooth customer experience with transparent pricing and user-friendly options.
  • Klarna's research highlights that switching phone plans is perceived as difficult by half of Americans.
  • Klarna's US mobile phone plan rollout will be followed by expansions to the UK and Germany prior to entering additional markets later in the year.
  • The company aims to revolutionize the telecom industry with its transparent pricing, contract flexibility, and streamlined setup process.

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