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Leader Spotlight: Aligning marketing, product, and UX, with Brian Fugere
- Brian Fugere, CPO at CentralSquare Technologies, emphasizes aligning marketing, product, and UX for successful product launches.
- His experience highlights the importance of collaboration between marketing and product teams in the launch process.
- At symplr, an example was set by coordinating with product ops for a comprehensive release process.
- He stresses the need for continuous customer feedback integration using a multi-layered approach.
- Quantitative data through A/B testing and qualitative insights shaped product decisions effectively at symplr.
- Brian advocates for UX being an integral part of the product organization.
- He recommends a partnership between product and UX teams for successful product iteration.
- Balancing deep user research and rapid product iteration involves strategic collaboration and forward-looking roadmaps.
- Brian emphasizes maintaining curiosity in product teams through customer interactions and market engagement.
- He highlights the importance of communication, customer immersion, and staying informed about emerging technologies for innovation.
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