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Leader Spotlight: Balancing long-term strategy with short-term iterations, with Aslan Sevi
- Aslan Sevi, Head of Product at ZEDGE, discusses balancing long-term strategy with short-term iterations in the mobile app industry.
- Open communication within globally dispersed teams at ZEDGE is emphasized as a key factor for competitive success.
- ZEDGE's ability to adapt quickly in the evolving mobile landscape has been crucial for transitioning into today's smartphone era.
- Balancing monetization through advertising subscriptions and virtual tokens at ZEDGE without compromising user experience is a challenging task.
- A/B testing framework at ZEDGE allows for effective experimentation and optimization of monetization strategies.
- A major redesign at ZEDGE showcased the importance of quickly adjusting strategies based on user feedback and performance data.
- ZEDGE prioritizes long-term goals while remaining agile in responding to shifting priorities in the mobile app space.
- Testing early and evaluating potential impact versus effort helps ZEDGE determine the worthiness of pursuing new features.
- Strategic decisions to kill features at ZEDGE are guided by clear KPIs and data-driven insights, focusing on value and user satisfaction.
- Strong alignment and communication among product, marketing, and development teams at ZEDGE ensure everyone remains on the same page amidst evolving roadmaps.
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