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Leader Spotlight: Building trust on both sides of a marketplace, with Joyce Schofield
- Joyce Schofield, VP of Product & Design at Dispatch, excels in leading product launches and scaling organizations in two-sided marketplaces, focusing on last-mile delivery solutions.
- She emphasizes the importance of simplicity, context understanding, and journey mapping in product design to meet user needs effectively.
- For gig workers, trust, transparency, and fair treatment are crucial, influencing platform design and prioritization to ensure a positive user experience.
- Joyce highlights the significance of shared experiences in marketplace products and the necessity of aligning user needs to enhance trust for both customers and drivers.
- In the complex realm of last-mile logistics, Joyce focuses on understanding market demand, balancing supply and demand, and managing time-sensitive operations efficiently.
- She advocates for a human-centered approach in integrating AI and automation, leveraging data to enhance decision-making and user experiences at Dispatch.
- Testing new features involves using agile frameworks, user testing, A/B testing, and data analysis to ensure fast learning and responsible product development.
- Joyce finds inspiration in Dispatch's mission of supporting the gig economy, providing financial independence to workers, and delivering operational efficiencies to businesses in the last-mile logistics sector.
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