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Leader Spotlight: Building up PM talent, with Bryanne Pashley
- Bryanne Pashley is Director of Product Management at Ziff Davis, overseeing a portfolio of publications covering consumer technologies, services, and trends.
- In our conversation, Bryanne talks about how she enhances and develops soft skills, such as empathy, within her team.
- To start, Bryanne focuses on vision for the CNET Group's user experience.
- Bryanne emphasizes the importance of both approach and delivery when communicating, and shares three main points for improving communication: diagnosing worlds, organizing thoughts clearly, and assuming good intentions.
- Bryanne points out consistent communication and follow through as important soft skills.
- She recommends focusing on developing empathy, asking the components that make it up, and focusing on removing otherness and exploiting motivation.
- Additionally, Bryanne suggests that assuming good intentions can have a positive impact in achieving effective communication.
- When working to build up talent on her team, Bryanne factors in what motivates each individual and encourages peer recognition.
- When interviewing, Bryanne includes multiple perspectives and assesses a candidate's willingness to be wrong or ask a peer for input.
- Bryanne considers the launch of 100 Days of Holiday initiative as one of her biggest team effort wins.
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