A naukri.com initiative
Logrocket
1w
124
Image Credit: Logrocket
Leader Spotlight: Cascading down a product-led culture, with Mike Fantigrassi
- Mike Fantigrassi is the Head of Product at National Academy of Sports Medicine (NASM), leading the transition to a product-led growth model.
- NASM is part of Ascend Learning, focusing on fitness and wellness certifications, which recently shifted to a product-led approach.
- The transition was supported by leadership, implemented through cross-functional product delivery teams led by product managers.
- Challenges in delivering products were highlighted, including the importance of customer discovery and internal alignment.
- Change management aspects such as role clarity and communication were crucial during the transition.
- Prioritization and executing big initiatives were discussed, emphasizing the need for foundational processes to support higher-level initiatives.
- An early win in the transition was offering a payment option for a membership program, leading to increased subscriptions.
- Benefits of the product-led approach included improved output, revenue increase, and better understanding of the customer journey.
- Advice for other leaders looking to transition included company-wide training, leadership alignment, proactive communication, and fostering a culture of sharing and learning.
Read Full Article
7 Likes
For uninterrupted reading, download the app