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Leader Spotlight: Curating the art museum digital experience, with Colin Brooks
- Colin Brooks is the Head of Digital Development at the Whitney Museum of American Art, with a background in computer science and experience in software development and museum internships.
- In his role, Colin discusses how digital product management influences a legacy institution like The Whitney Museum.
- He highlights the challenges of measuring digital success for art initiatives and the unique considerations surrounding art and AI technology.
- Colin emphasizes the importance of leveraging innovation in showcasing contemporary art and integrating product thinking within a museum environment.
- He mentions the complex dynamics of incorporating diverse stakeholders, including artists, curators, and executives, into driving digital strategy at the museum.
- Colin addresses the challenge of creating digital experiences for both in-person and digital-first audiences, emphasizing the need to engage with a broader online community.
- He shares insights from the rebuilding process of the Sapponckanikan app, emphasizing the evolving nature of digital art exhibits and the intricacies of maintaining digital projects over time.
- Colin discusses the difficulty in measuring success for digital art experiences compared to traditional e-commerce offerings, highlighting the subjective nature of evaluating success in the art realm.
- He also touches upon the complexities of balancing audience expectations and technological limitations in enhancing the digital art experience within a museum setting.
- Colin describes the unique digital art project 'On the Hour' at the Whitney and reflects on the intersection of technology and art, emphasizing the importance of letting artists drive innovation.
- In conclusion, Colin explores the evolving relationship between digital development and creating digital art, expressing optimism for a potential resurgence in collaborative digital art projects in the future.
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