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Leader Spotlight: Cybersecurity products for enterprises vs. consumers, with Amit Sharma
- Amit Sharma, VP of Product Management at Gen, discusses managing cybersecurity products for enterprises and consumers, drawing on his experience at companies like Symantec and NortonLifeLock.
- In the enterprise market, cybersecurity solutions include endpoint, network protection, and data protection with cloud components, necessitating integration and role-based access.
- Consumer cybersecurity products are sold through various channels like retail partners and employee benefit programs, requiring ease of use, centralized management, and adherence to differing regulatory environments.
- Product strategies must evolve to address the changing attack surface, operating environments, and consumer needs, while complying with evolving privacy and regulatory standards.
- Balancing security, compliance, and user experience in cybersecurity products involves privacy by design, accessibility compliance, data anonymization, encryption standards, and third-party certifications.
- Cybersecurity products for enterprises prioritize technical understanding, while consumer products focus on ease of installation, engagement through gamification, automation for seamless updates, and personalization based on user behavior.
- Amit Sharma's motivation at Symantec and NortonLifeLock stemmed from diverse roles, geographic experiences, and shifts in product lines, enabling a comprehensive understanding of the organization and its markets.
- Approaching new product verticals involves identifying customer problems, market dynamics, aligning with corporate strategy, and coaching team members on financials, product functions, customer feedback, and strategy definition.
- Understanding financials, products, and customer feedback are crucial for product managers transitioning between product lines to gain a comprehensive view and drive success in their new roles.
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