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Leader Spotlight: Driving a mindset shift in legacy organizations, with Imran Riaz
- Imran Riaz, Head of Product and Design at Air Products, discusses driving mindset shifts in legacy organizations from output-based to outcome-based approaches.
- Key challenges include the engineering-centric and output-focused nature of legacy organizations, where rallying around customer centricity is crucial.
- Imran emphasizes creating partnerships and champions within the organization to shift mindsets and deliver early wins.
- At Air Products, a strategic approach was taken to introduce product and UX practices, focusing on building a center of excellence and delivering best practices.
- Imran emphasizes defining vision, strategies, and partnership with businesses in establishing good product management and effective UX.
- A multi-tiered strategy was deployed at Air Products to upskill existing teams, run pilot projects, and embed product management and design into existing processes.
- Imran advocates for a partnership model between PMs, UX designers, and the business, focusing on understanding customer pain points and delivering value.
- Driving business value is measured through product- and initiative-based OKRs aligned with outcomes like customer retention and revenue improvements.
- Governance structures and processes, such as COEs, playbooks, and prioritization, are vital for systematic implementation of PM and UX functions.
- Tools like design systems, outcome-based roadmaps, and the right team with skills are prioritized for scalability and effectiveness of product and design functions over time.
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