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Leader Spotlight: Effective product management in the media industry, with Mariah Craddick
- Mariah Craddick is the Executive Director of Product at The Atlantic and has experience in journalism, marketing, and product management in the media industry.
- Product management in the news industry focuses on developing experiences for readers and supporting journalism, with an evolving shift towards digital and audience-centric approaches.
- Challenges in the industry include siloed functions, resistance to involving product teams in decision-making, and difficulty attracting tech-focused talent.
- Craddick emphasizes open communication and collaboration to break down silos within organizations and enhance product development processes.
- At The Atlantic, Craddick leads a team focused on optimizing the subscriber experience by leveraging insights, data, and a user-centric approach.
- The Atlantic's investment in audio experiences and podcasts has enhanced user engagement and retention, demonstrating the impact of innovative features on subscriber experiences.
- AI is influencing news organizations by streamlining reporting processes, such as data analysis, transcription, and content organization, aiming to enhance efficiency and productivity.
- The Atlantic experiments with AI technologies through its Atlantic Labs, exploring AI chatbots and other emerging technologies to enhance user experiences and content discovery.
- Paid content models in the media industry are expected to evolve towards unique value propositions, diversification of offerings, and creating valuable experiences to attract and retain subscribers.
- Publishers need to invest in developing unique value propositions and enhancing user experiences to differentiate themselves in a competitive landscape and drive subscription revenue.
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