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Leader Spotlight: Embracing lifelong learning, with Jie Cheng
- Jie Cheng has a diverse background in digital commerce, having worked at various companies such as Mondelēz International, Danone, Hershey Company, and Campbell Soup Company.
- She is passionate about education and now teaches MBA classes at Loyola University Chicago and Northwestern University.
- At Mondelēz, she aimed to capture the digital commerce market shift during the pandemic and set ambitious revenue targets as part of their Digital Commerce Vision 2030.
- Jie emphasized the importance of leadership alignment, cross-functional support, and setting clear roadmaps for expanding into new markets within digital commerce.
- She implemented frameworks to ensure digital commerce was integrated into core business planning and emphasized the importance of launching new products through ecommerce channels.
- Jie and her team tracked progress using financial and operational data, focusing on metrics like sales volume, market share, profitability, and digital shelf rankings.
- She shared the importance of embracing growth opportunities, motivating teams to reach higher, and having a continuous improvement mindset, even celebrating areas that need improvement ('celebrate the red, question the green').
- Jie highlighted the value of lifelong learning, taking stretch roles, and developing soft skills like emotional intelligence and storytelling in the evolving space of digital marketing and ecommerce.
- Regarding future trends, she noted the increasing role of AI in productivity augmentation, personalized marketing, and creative production, as well as the growing importance of sustainability and purpose-driven brands for Gen Z consumers.
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