<ul data-eligibleForWebStory="true">Jim Naylor discusses the importance of treating documentation as intellectual property for businesses.He emphasizes the need for clear documentation to promote accountability and strategic leverage.Naylor coaches product teams to view documentation as crucial source of truth and continuity.He advocates for good data hygiene, data ownership by product teams, and proper classification.Naylor highlights aligning on accurate reporting, avoiding redundant documentation, and simplifying processes.