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Leader Spotlight: Guiding PMs up the career ladder, with Karen Letendre

  • Karen Letendre, Director of Product Management at Brightcove, shares how she helps her team advance in their careers through mentorship, upskilling programs, and more.
  • The team mantra that Karen follows is “clear is kind” regarding communication.
  • Karen has worked with HR and product leadership to draft a clear definition for defining career paths in Product Management career, starting at an associate level and going up to Chief Product Officer.
  • The definition covered every level that they hire for in their product team and mapped out the roles and responsibilities for that path.
  • The basic qualities necessary in product management to move up include leadership skills, communication skills, prioritization, and time management.
  • At Brightcove, Karen started a professional development program, called the Upskilling Program.
  • The program started six months ago, and they have grown the group while learning topics such as listening and influencing, strategic planning, among others. The program was well received and has been helpful in improving team performance.
  • Karen encourages her team to experiment with different methodologies and approaches, and she does not want to tell people what they can and cannot do because they will not learn from it.
  • She is a firm believer that if one is the smartest person in the room, they are in the wrong room. Karen wants to learn from her team.
  • Karen advises the product management community to be selfish in their time management and to ensure that they are creating a work-life balance.

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