<ul data-eligibleForWebStory="true">Lars Rieger is Head of Product at Digistore24 DACH and emphasizes relationships in product management.Having worked at the company at its early stage and experiencing its growth, he returned after working elsewhere.Lars discusses leading a digital transformation at Digistore24 and the role of culture in its success.Challenges during the transformation included dealing with old processes, lack of leadership, and cultural shifts.His approach focused on hiring the right people, improving ways of working, and promoting cross-functional communication.Transparent communication and showcasing meaningful progress were key in re-establishing trust within the company.Lars emphasizes a humble and curious leadership approach and the importance of continuous learning.He believes in investing in experts like Marty Cagan for team development rather than generic training.Building trust involves questioning communication methods and investing time in building personal relationships.At Digistore24, the relationship-first mindset influences how the team approaches product strategy and team building.