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Leader Spotlight: Illustrating value and gaining trust, with Jarrad Lokes
- Jarrad Lokes, Director of Digital Product Management at Trupanion, discusses building trust in teams and basing manager-employee relationships on a human connection.
- To determine where each employee is on their career journey and how they like to work, Lokes asks questions about their preferred communication style, hobbies, and how they like to receive praise or criticism.
- Lokes believes that trust and transparency are joined at the hip and that trust is an artifact of the transparency and value that you provide.
- Lokes walks through a process he used at a previous role to encourage conversation among stakeholders and illustrates how that transparency led to value and trust.
- Lokes simplifies his roadmap back to an enterprise North Star metric and asks how a feature request supports team strategy.
- Lokes discusses how product frameworks are based on what the company needs to achieve and how his team used user testing to revolutionize the digital ski rental experience.
- Lokes believes in talking to customers as much as possible to challenge assumptions and is a proponent of prototyping and testing new features frequently.
- Lokes uses a standardized script with cohort and poke questions to encourage organic conversation in user interviews.
- Lokes believes that effective user testing is important because it helps validate assumptions and ensures that the testing results lead to actionable insights.
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