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Leader Spotlight: Instilling a data-centric culture, with Alex Guernon
- Alex Guernon is a data-driven product management leader who shares insights on promoting a data-centric culture in tech organizations.
- Guernon emphasizes leading by example, including PMs in processes involving data, and effective measurement systems for reporting progress towards goals.
- Guernon also advocates a measurement system using quantitative and qualitative data to inform decisions in product development.
- She highlights the importance of gathering data and prioritization in product enhancement initiatives. She suggests using value by effort to stack-rank different product opportunities.
- Guernon encourages creating measurable goals for individual PMs that are critical to ensuring the team works on helpful things that align with organizational goals.
- She talks about the obstacles in promoting data-driven culture, including ambiguity and newer PMs or PMs navigating these environments for the first time.
- To make estimates when time is limited, Guernon suggests mapping out trade-offs in a list that includes possibilities, pros, cons, risks, and mitigations.
- In cases with limited data, she suggests testing different options through A/B testing to obtain insights and optimize decision-making.
- Ultimately, Guernon stresses the importance of a data-driven culture, which facilitates generating objective insights and reducing risk.
- It enables organizations, particularly tech companies, to deliver solutions that are continuously customer-centric and competitive.
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