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Leader Spotlight: Leading product in a nonprofit organization, with Don Boulia

  • Don Boulia, Chief Product and Technology Officer at Charity Navigator, discusses his transition from for-profit to nonprofit product management.
  • Transition challenges include focusing on revenue over profit and aligning with the deeper missions of nonprofits.
  • Charity Navigator measures success through revenue, impact reach, and influencing donations to rated nonprofits.
  • Introducing a formal product management function involved defining roles, stakeholder mapping, and educating on product terminology.
  • Implementing agile practices, roadmapping, OKRs, and KPIs helped Charity Navigator think and act more like a product organization.
  • Indicators of the organization's shift include ROI assessment, capacity evaluation, mission alignment, and asking relevant product-focused questions.
  • An example of successful product management adoption is the Causeway product that simplifies donating to causes by curating top nonprofits.
  • Applying product management principles to Causeway marked a turning point in Charity Navigator's approach.

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