<ul data-eligibleForWebStory="true">Paul Weston, GM & VP at HubSpot, manages Service Hub product line strategy.He discusses quantifying hard-to-measure aspects, focusing on customer needs and UX enhancement.Weston emphasizes using quantifiable data to make product decisions and prioritize customer value.Through unmoderated user testing, HubSpot improved UX, saw significant email publish rate growth.Weston highlights the importance of focusing on specific customer cohorts for product success.