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Leader Spotlight: Quantifying the unquantifiable, with Paul Weston

  • Paul Weston, GM & VP at HubSpot, manages Service Hub product line strategy.
  • He discusses quantifying hard-to-measure aspects, focusing on customer needs and UX enhancement.
  • Weston emphasizes using quantifiable data to make product decisions and prioritize customer value.
  • Through unmoderated user testing, HubSpot improved UX, saw significant email publish rate growth.
  • Weston highlights the importance of focusing on specific customer cohorts for product success.

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