<ul><li>Jean-Yves Simon, Chief Product Officer at AB Tasty, discusses product discovery in B2B SaaS.</li><li>AB Tasty's customer focus is ingrained in their DNA, with a multi-channel feedback system in place.</li><li>Roughly 42% of AB Tasty's product improvements last year came from user requests.</li><li>Prioritizing customer requests involves validation with enterprise and mid-market customers.</li><li>AB Tasty's approach involves solving needs users don't know they have, leading to surprising results.</li><li>AI is essential for AB Tasty, helping in areas such as campaign creation and support.</li><li>Cross-functional collaboration is impacted by AI advancements, pushing for a change in mindset.</li><li>Measuring ROI involves customer satisfaction, feature adoption, and impact on business metrics like churn rate.</li><li>Scaling product discovery at AB Tasty involves playbooks, templates, and timeboxing six-week cycles.</li><li>The Shape Up methodology has proven beneficial in conducting discovery and delivery efficiently at AB Tasty.</li></ul>

Leader Spotlight: Rethinking product discovery in B2B SaaS, with Jean-Yves Simon

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