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Leader Spotlight: The components of a good feature brief, with Monique Piras
- Monique Piras, Senior Director of Product Management at Ironclad, leads the core platform team across various areas.
- She emphasizes the importance of collaboration and involving engineers and designers early in the product development process.
- Effective communication with all stakeholders is a key focus for maintaining alignment and driving successful outcomes.
- Monique stresses the significance of level-setting and mutual respect among team members with diverse backgrounds.
- She emphasizes the role of product excellence playbooks in breaking down responsibilities for the triad.
- Monique discusses re-imagining feature briefs to separate high-level summaries from detailed product requirements.
- Feature briefs at Ironclad include observations, customer impacts, guiding principles, and success metrics.
- Monique coaches PMs on addressing persona details, user narratives, and validation with customers early in the product development process.
- She advocates for collaborative reviews of feature briefs to gather insights and avoid working in isolation across different functions.
- As teams scale, Monique emphasizes evolving the depth of feature briefs through collaboration, discovery work, and alignment.
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