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Leader Spotlight: Understanding the audience’s ‘so-what,’ with Jann Curtis
- In a recent interview, Jann Curtis, Director of Product Management at Granicus, spoke about the importance of understanding your audience's 'so-whats' before beginning any presentation.
- She emphasizes that every meeting or presentation should be approached with an understanding of where the people in the room are coming from.
- Understanding the 'so-whats' of an audience helps you craft the conversation in a way that provides them with what they hope to get from the conversation or presentation.
- To figure out each person’s so-what, it takes empathy and an understanding of that role in the organization.
- Jann recommends relying on visuals, metaphors, and examples to help keep an audience engaged.
- Feedback must be built into the process of ongoing initiatives, including regular cadences of meetings to touch base on how projects are going.
- Jann explains continually tying everything discussed in a meeting back to the goal of the conversation is vital.
- Finally, she encourages the repetition of key takeaways a few times during a presentation to ensure that people remember the main points.
- Jann also shared that she holds office hours on Friday afternoons, which is a great opportunity for people to do important but not urgent work like strategy thinking.
- Finally, she recommends repeating the main points and making them the last discussion points to ensure that audiences leave with an understanding of what was communicated.
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