<ul><li>Points-based rewards programs are commonly used to encourage customer loyalty by offering free rewards after accumulating points from purchases.</li><li>Recent scrutiny has highlighted concerns about unfair practices in implementing these rewards programs.</li><li>A study focuses on designing fair points-based rewards programs while addressing challenges related to customer heterogeneity and unknown customer behavior.</li><li>Proposed learning algorithms aim to ensure fairness in rewards programs by limiting point devaluation through experimentation and achieving optimal regret in expectation.</li></ul>

Learning Fair And Effective Points-Based Rewards Programs

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