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Learnings from Scaling DeepL’s Americas Business from 0 to 40 people and 3x’ing ARR in Under a Year

  • DeepL, the language AI platform, successfully scaled their Americas business from 0 to 40 people while 3X'ing ARR in less than a year.
  • They made four key mistakes along the way, including underestimating legal complexity and over-reliance on HQ strategies.
  • The eight key learnings from their scaling process include prioritizing the new geography, setting clear expectations, building a precise hiring machine, and choosing a deliberate hub strategy.
  • DeepL achieved impressive results, including strong ARR growth, successful US headquarters establishment, and a solid foundation for further expansion.

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