The generic lending model is facing a significant challenge from a new wave of innovative fintech start-ups that are embracing verticalisation.
Lending is one of the largest markets and profit pools out there.
The emergence of modern infrastructure, such as Taktile, Stripe, Modulr, ComplyAdvantage, Onfido and others is driving verticalisation now.
Until a few years ago, the data source for credit decisioning was limited to credit bureau data; however, it has changed with the successful adoption of alternative data.
The next generation of lending fintechs are specialised within verticals, ideally large/fast-growing ones, like embedded finance in e-commerce platforms, payment processors, social media platforms, telecom, and ride-sharing platforms.
Vertical lenders provide a superior overall customer experience and compete with generic lenders by offering three top features: tailored product features, first-party data in underwriting, and distributing via embedded vertical workflows.
VCs potentially have a lower market size and scale ceiling for vertical lenders compared to generic lenders.
There will be fewer multi-unicorns but more medium-sized companies, still offering decent venture scale returns for early-stage investors.
The future of lending will leverage the modern infrastructure layer and alternative/first-party data to provide lending products with personalisation, convenience and right-timing.
We believe there are several other exciting themes of change in lending which we will unpack in future articles.