A naukri.com initiative
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Lessons from product failures: Why commercial feasibility matters
- Product failures are usually associated with commercial feasibility and the inability to generate enough revenue.
- Commercial feasibility risk is divided into technical and commercial dimensions according to the Four Risks framework.
- Poor value discovery, diversifying too much, and overly assuming past gains can lead to product failures.
- HIPPO (High Paid Person’s Opinion) pressure can result in poor commercial feasibility assessment.
- Lean on technical risk assessment, document everything, build incrementally, and focus on outcomes over outputs can be helpful to avoid or deal with poor commercial feasibility.
- Creating safety nets can help objectively decide if to continue with questionable projects.
- Newton and Fire Phone are reminders that even tech giants can stumble when they prioritize features over value, gut feelings over discovery, or hierarchy over data.
- Democratize discovery across teams to balance the weight of individual opinions regardless of their position in the hierarchy.
- Document decisions for accountability and establish safety nets beforehand to manage questionable initiatives.
- Shift the focus from outputs to outcomes to solve actual user problems instead of prioritizing features.
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