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Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber)

  • Product and ops can be a powerful combination, if they are set up well.
  • To run effective product reviews: foster a culture where product reviews are seen as collaborative rather than confrontational.
  • When planning experiments with low sample sizes, be honest with yourself about what would be required for a conclusive result.
  • When A/B testing isn’t practical due to low sample sizes, explore alternative methods to validate hypotheses.
  • Leaders can achieve an environment where challenging work conversations are separated from personal interactions. Outside of work discussions, be friendly and show genuine interest in people’s lives.
  • The key at Opendoor is to focus on customer jobs-to-be-done to make decisions.
  • Reduce confidence levels of experiments and run with long-term holdouts.
  • Creating a good harmonization between product and ops teams is essential.
  • Brian Tolkin is the Head of Product at Opendoor, and he was instrumental in launching UberPool, UberHop, and UberExpress.
  • Leaders can create a balance of being 'intense and chill' and stay calm under pressure.

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