<ul><li>Uber in Europe offers more than just ride-hailing, serving as a multi-modal travel platform.</li><li>The app in Madrid and London integrated public transit options, focusing on utility over keeping users within the platform.</li><li>Real-time message translation between users and drivers showcased the importance of localization beyond just language.</li><li>Uber's contextual UX and partnership with local taxi services emphasize the significance of relevance and business development in product strategy.</li></ul>

Lessons I Learned From Using Uber During My Holidays in Europe

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