<ul data-eligibleForWebStory="false"><li>The concept of 'early adopters' and the 'late majority' were popularized by a book exploring how innovations spread through society.</li><li>Understanding how innovations diffuse can help accelerate adoption by reducing uncertainty about their advantages and disadvantages.</li><li>The innovation-decision process involves information-seeking to decide on innovation adoption.</li><li>Communication channels, reinvention, and social systems influence the rate of adoption and diffusion of innovations.</li></ul>

Lessons on Innovation from 65 Years Ago.

Discover more