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Let me tell you a story

  • In 1968, 3M scientist Spencer Silver accidentally developed a weak adhesive while trying to create a strong one.
  • The weak adhesive did not find any use until fellow scientist Art Fry had the idea of using it for removable bookmarks.
  • This led to the creation of the iconic Post-it Note in the late 1970s.
  • The power of storytelling is exemplified by the fact that the story of the invention of Post-it Notes is memorable and shareable.

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