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Leveraging Opinionated Defaults to Power Growth
- Opinionated defaults are predefined choices made for the user and a way to guide user behaviour by providing a starting point that the user is more likely to adopt.
- Opinionated defaults have been used across different industries like Location, Payment Methods, Pricing, Templates and Login to provide guidance to users.
- Choice architects can use opinionated defaults to make the consumption of healthy foods more likely or more immediate by rearranging cafeteria's or offerings.
- Patreon changed the grayed out text of a tier to $0 to provide recommendations via tooltips. This may be an optimization based on a new default.
- Opinionated defaults can transform site experiences, shape behavior, and drastically improve metrics to lead to engaged, retained users.
- Identifying critical decisions that users have to make in a product can guide the use of opinionated defaults.
- Leveraging data is important in defining defaults that maximize earnings, patron retention, user engagement or any other established objective.
- An Opinionated default should balance flexibility to maintain functionality and reduce the number of choices provided to users.
- Iterating with user feedback and data review on user behaviour can optimize default use.
- Opinionated defaults may provide value in reducing friction for first-time users to make the experience intuitive and help first-time users adopt product features.
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