LLMs like ChatGPT and Google's AI Responses are changing the landscape for product managers, acting as unpaid technical sales reps.
Quality structured product content is crucial for LLM visibility, becoming a significant battleground, more impactful than traditional SEO.
AI-generated step-by-step product instructions are prevalent but may lack validation and safety compared to traditional methods.
Optimizing data for AI, structuring content in systems like DITA or Knowledge Graph, and utilizing RAG for product instructions is essential for success.