<ul data-eligibleForWebStory="false"><li>Longines and Tissot, both under Swatch Group, present contrasting market strategies and offerings.</li><li>Longines focuses on luxury, superior craftsmanship, and classical elegance, appealing to collectors.</li><li>Tissot targets accessibility, innovation, and functional sports watches, catering to broader consumers.</li><li>While Longines offers timeless design and better value retention, Tissot excels in innovation and functionality.</li></ul>

Longines vs Tissot: Which Swiss Watch Brand Wins in 2025?

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