<ul data-eligibleForWebStory="false"><li>Lush, known for its eco-conscious values, has eliminated packaging and product labels from its stores, using AI technology to enhance the shopping experience.</li><li>The company collaborated with Google Cloud AI to launch a system that aligns with its zero-waste goals, offering full product transparency without traditional packaging materials.</li><li>Lush Lens, a visual recognition feature in the Lush app, allows customers to view product details like ingredients and usage instructions by pointing their phone's camera at the unpackaged items.</li><li>The innovative approach aims to provide customers with a more sustainable shopping experience and reduce environmental impact caused by packaging waste in retail.</li></ul>

Lush Goes Green: AI-Powered Shopping Without Labels or Packaging.

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