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Making Saving Second Nature: The Thinking Behind Savings Clouds
- Thndr evolved from just an investment platform to a savings tool with a purposeful and visually appealing experience.
- They introduced Savings Clouds inspired by economist Richard Thaler's concept of 'mental accounting' to help users manage and grow money.
- Integrating a mutual fund core into the Clouds experience aimed to deepen user engagement and support financial well-being.
- Thndr focused on user interactions to enhance the platform, especially understanding withdrawals and improving deposit retention.
- User feedback drove the evolution of the platform, resulting in the development of Savings Clouds to encourage better saving habits.
- The design process involved empathizing with users, defining challenges, ideating solutions, building iteratively, and delivering a more engaging experience.
- The revamped Cloud creation flow increased user engagement and return rates, enhancing the overall savings experience.
- Thndr's goal is to make saving second nature by continuously improving Savings Clouds for a seamless and actionable financial health experience.
- The focus is on building experiences that foster better saving behaviors and long-lasting financial well-being within the fintech ecosystem.
- Savings Clouds are just the beginning of Thndr's commitment to designing features that make saving effortless and rewarding for users.
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