<ul data-eligibleForWebStory="true"><li>A South African investment firm, Sisungula Capital Partners (SCP), is reaching out to institutional investors in the U.S. and Europe.</li><li>SCP focuses on small-cap private equity, aiming to support profitable SMEs in South Africa that lack capital.</li><li>The firm combines private equity intensity with entrepreneurial agility.</li><li>Despite initial responses of disinterest, investors showed curiosity about the African market.</li><li>Firms like Anacapa Partners, TTCER, and others responded positively, encouraging SCP's efforts.</li><li>Recognition was found in the realization that South Africa is overlooked due to lack of awareness, not lack of opportunity.</li><li>There is a need to educate investors and increase visibility of South African success stories.</li><li>The goal is to make South Africa a prominent consideration for future investors and collaborations.</li></ul>

Making the Investment Case for South Africa: One Cold Email at a Time

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