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Mapping the Money: Why Payments Innovation Starts With the Customer Journey

  • Companies are considering updates to their payments processes, but the challenges of automation and digitization can be daunting and costly.
  • To achieve frictionless commerce, businesses should focus on outcomes and take a modular approach with advanced technologies like AI.
  • A frictionless payments ecosystem is essential for customer retention, improved loyalty, growth, and scale.
  • Mapping the customer journey and leveraging technologies such as APIs and CRM can help streamline payment flows and improve cash positions.

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