A naukri.com initiative
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Marketing Strategy For a Dermatology Clinic
- Marketing cosmetology and aesthetics grooming should be based on making people believe that this is a need rather than a want, to sell ‘confidence’.
- The first step would be to play the mental game of clarity and perfection and show before/after changes of other fellow human beings.
- For rapid propagation, hire a marketing team to study the location, demographics, and employ SEO tactics.
- Distinct customer segments can be created based on demographic analysis and targeted marketing employed accordingly.
- Marketing channels such as social media and Google Ads & SEO, local print media & posters, referral programs, workshops and webinars, and event sponsorships can be used to attract customers.
- Brand-building measures such as referral programs, traditional advertising, influencer collaboration, monthly newsletters, customer feedback campaigns, promotional offers, SEO & content optimization, and patient education workshops, among others can be used to build the brand and attract new clients.
- Loyalty rewards, local collaborations, holiday season promotions, and community outreach & CSR activities can also be used as brand-building measures.
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