Marriott International, Inc. introduced a new collection brand, Series by Marriott, in the midscale and upscale lodging segments to expand its global lodging offerings.
Series by Marriott aims to bring established regionally created brands into the Marriott Bonvoy portfolio, offering guests comfortable stays and providing regional owners access to Marriott’s platforms and loyalty program.
The brand's initial launch is in India through a deal with Concept Hospitality Private Limited, leading to affiliate with Series by Marriott in India and Marriott's small equity investment in CHPL.
The Series by Marriott brand focuses on delivering a straightforward and quality experience for travelers, offering clean rooms, free Wi-Fi, fitness centers, and meeting spaces, while giving owners the opportunity to leverage Marriott's global reach and loyalty program.