<ul data-eligibleForWebStory="true"><li>Mastercard is extending its First-Party Trust program to Asia Pacific, Canada, Latin America, and the Caribbean to combat first-party or 'friendly' fraud, where customers dispute legitimate transactions.</li><li>The program enhances data sharing between merchants and card issuers to differentiate third-party fraud from disputes raised by cardholders.</li><li>Merchants can share enhanced transaction data to help issuers assess claims accurately and reduce unwarranted chargebacks.</li><li>Mastercard aims to streamline dispute resolution, providing clearer guidelines on compelling evidence and offering chargeback protection to eligible merchants.</li></ul>

Mastercard Rolls Out First-Party Trust in APAC and Beyond to Address Friendly Fraud

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