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Mastering Exposure Points for Accurate Mobile A/B Testing
- A/B testing is a crucial method for verifying ideas in mobile apps.
- Setting the correct exposure points is important in A/B testing to obtain accurate results.
- Loose exposure points occur before users experience the tested feature, while tight exposure points occur at the exact moment of user experience.
- Avoid stacking changes and plan ahead to improve the accuracy of A/B test results.
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