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Mastering Product Management for Ad‑Tech & UX‑Heavy Platforms: A Practical Guide
- This practical guide is tailored for product managers and team leads working in data-intensive advertising-technology (ad-tech) or UX-heavy SaaS platforms.
- Product management involves creating clarity from chaos, driving innovation, and delivering value to users.
- Effective strategies outlined in the guide enhance workflow, streamline team operations, and achieve sustainable project growth.
- Key points include dashboard as a command center, quarterly swimlanes for strategic roadmaps, systematic tagging structure for tasks, and leveraging quick filters.
- Team progress should be clarified with balanced updates on new features, bugs, and maintenance tasks.
- Recommended task allocation baseline is 60% for product features, 20% for maintenance, and 20% for bug fixes, adaptable based on workload distribution.
- Estimations using the S/M/L/XL method help simplify complexity assessment for tasks.
- Communication is crucial, with technical details residing in Confluence but stakeholder updates should be captivating and informative.
- Practical tools like spreadsheets aid in auditing workload distribution for future planning and productivity improvement.
- Effective dashboards, rituals, estimates, communications, and research laid out in the guide pave the way for successful product management.
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