A naukri.com initiative
Medium
3w
39
Image Credit: Medium
Mastering Your Differentiation Slide: Stand Out Without Falling into Common Traps
- Often underestimated by the competition, feature comparison checklists waste valuable space and do not fully convey transformative potential or unique value propositions. An approach better than a checklist is to focus on what makes a solution genuinely different, beginning with a restatement of the problem and a showcase of 10x ROI customer solutions. Additionally, focus on demonstrating how the problem has been solved historically and how quantum-leap forward innovations can place investors on a path towards encouraging solutions. It is important to note that the moat is not fully developed at the beginning,; showing the plan that gets you there is crucial. Case studies can be useful, but omitting or overusing them can cause founders to meander or oversaturate a pitch.
- Instead of addressing the competition in a checklist form, acknowledge the competitive landscape for the market as a whole and demonstrate why your approach is a quantum leap forward without naming specific players. For the existing competition of an obvious player, it is appropriate to address differences; however, before showcasing those, an intellectual honesty should be carried out.
- The differentiation slide is essential for showcasing why solutions are uniquely positioned to solve specific problems for customers and how this solution will provide difficult-to-replicate benefits. When evolving from seed to a more mature stage, anticipate the differentiation story's potential to evolve and learn how this story will increasingly become supported by data, market traction and concrete examples of how solutions will outperform alternatives.
Read Full Article
2 Likes
For uninterrupted reading, download the app