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Meet Nidhi Yadav, Gurgaon woman who built Rs 200 cr firm working from home

  • Nidhi Yadav built Rs 200 crore firm Aks from home in Gurgaon. Launched in 2014 with Rs 3.5 lakh investment, Aks offers affordable ethnic wear for women aged 18-35.
  • Aks experienced rapid growth, crossing Rs 100 crore in revenue within five years. Nidhi's research and strategy, like launching 20 styles every two weeks, contributed to the success.
  • Aks, headquartered in Gurgaon, became a prominent player in the affordable ethnic wear market. By late 2021, revenue reached Rs 200 crore without external funding.
  • During the pandemic, Aks manufactured masks, PPE kits, and expanded into kidswear. Aiming for Rs 500 crore revenue in 2023-2024, Aks continues to thrive.

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