Nidhi Yadav built Rs 200 crore firm Aks from home in Gurgaon. Launched in 2014 with Rs 3.5 lakh investment, Aks offers affordable ethnic wear for women aged 18-35.
Aks experienced rapid growth, crossing Rs 100 crore in revenue within five years. Nidhi's research and strategy, like launching 20 styles every two weeks, contributed to the success.
Aks, headquartered in Gurgaon, became a prominent player in the affordable ethnic wear market. By late 2021, revenue reached Rs 200 crore without external funding.
During the pandemic, Aks manufactured masks, PPE kits, and expanded into kidswear. Aiming for Rs 500 crore revenue in 2023-2024, Aks continues to thrive.